divendres, 8 de novembre del 2013

Vogue

Abercrombie and Fitch will start selling clothing in plus sizes


A few months ago, there was a big discussion all around the label Abercrombie and Fitch.
Anyone who has been at anyone of the Abercrombie and Fitch shop in the last years has probably noticed that they don't sell XL or XXL sizes for men and women only because they don't want overweight people wearing their clothes. For example, the largest pants for women are only available at Abercrombie are a size 10, while shops like H&M goes up to a size 16.
This attitude comes from Mike Jeffries, he literally says:
"I don't want larger people shopping in my store, I want thin and beautiful people. I also won't see people who aren't as hot as my customers wearing my clothing. My clients should feel like they're one of the cool kids."
All the customers who worked at the store, described it like a racism shop, where only thin and good-looking girls and boys can work, and never over 25 years old.
Jeffries reason because of that was that he only hires good-looking people to attract other good-looking people, and he wants his shop to be cool. 
Another of this ridiculous things that he said is:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,”
And now, finally, he have changed his opinion and will start to expand the women's top collection, to offer a larger range of sizes and colours.




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